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Dynamic 40 and 50+ Women growing our businesses, careers and connections

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The Place for Businesswomen 40 & 50+

You’ve either left corporate to hire yourself as a business owner, you’re looking to switch careers because it’s time for a change, or you’re simply looking for other fierce women like you doing life on their terms.

We’re your place for business, career, and life events, content, and community built by and for fierce businesswomen over 40 and 50 living life in full color. It’s your very own club or—as we say—a sisterhood of “middlescent” women reimagining our lives even when corporate, society, and others say we’re over. Nothing could be further from the truth, girlfriend…and we know you agree!

ReInvent. ReScript. ReImagine.


Start-up and flourish

Learn to effectively use biz dev, digital marketing, branding, and PR to your advantage, by rethinking the way to build a profitable microbusiness.


Get the job that fits

Gain relevant career strategies, update hard skills, and create your own personal brand to land the job you want or reinvent your career entirely.


Live your own life

Get real stories, advice, hacks, and more from your second-act sisters to help reboot and grab ahold of your future.

Our Feature Events

Go next level with peer-to-peer group learning

Learn more about growing your business. Discover—and go for—the job you want. And reconnect with your inner middlescence through our slate of workshops, firesides, and special events for females over 40 and 50. Plus, get our digital tools and join us for social virtual and IRL meetups. Head over to the Events page for more of them.

Meet & Greet SA|W

Last Thursdays on Zoom


August 20 in Denver

Become a Member of the Club!

Free Workshops, Digital Tools, Big-Time Perks and Discounts

Tap into our private biz+life women’s club chock-full of exclusive content, tools, and special programs for biz owners and corporate types to go bigger—all with a big splash of life events, convos, and connections.

Want your very own #ageless graphic tee? Shop our store and post a pic to our socials with pride.

Grab our SMARTER Goal Mapping System


No matter what stage you’re at in your business, our SMARTER Goals and Strategy Planning Kit can help you move to the next level. We’ve identified seven critical business steps that will help you gauge how your business is performing today as well as what you need to do to move your business forward. Insightful, intuitive tools will guide you step by step so you’ll know—and SEE—how much progress you’ve made.

The Future is Female 40 & 50+


We’re living life in freaking full color. After all, 40 is the new 40, and 50 is the new 50 as these Insider members below will tell you. Life is just getting started.

The Other “-ism” and Two Women on a Mission

We couldn’t get hired and decided to do something about it. Full stop.

We’re Barbara [54] and Guadalupe [newly 48] and we launched from our couches in Denver in 2018 because we knew gendered ageism was the “-ism” not spoken about but often used against us.

So, we decided to create our own future in business on our terms with the launch of our social enterprise company, SecondActWomen, to help other women in the same boat.

We’re powerful, girlfriend—women over 40 and 50 years young have it going on! We’re smart, wise, valuable, sexy humans launching their own businesses and new careers. And we’re learning to take self-care to a whole new level. We’re #ageless.

Storytelling, Trends, and News by and for Women 40 & 50+

We have lots to say, share, and learn! And we’re doing precisely that each month with lively blogs and vlogs about real life. From menopause to losing a job, we’re talking about it.

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